Culture Industry

The term of cultural production has evolved with us. The more our world changes the more it changes. If take a step back a few years, companies use to sell their products for what they are. In other words, for their true basic neutral form. For example, Campbell sold their tomato soup and claimed it was very good. Although, in 2018, brands sell their products based on a whole different dynamic. Every company builds a product for what the consumer wants. This crowd of people is often split up into groups (elders, parents, babies, teen, ect). They then mold their product to our image so we NEED it in our lives. This molding could be presented to us through the form of ads. For example, when we look at Apple, when they release a new phone they make 4 different ads for that one phone, why? To target different audiences every time. The term came from Theodor Adorno and Max Horkheimer. They had determined this mouvement that was slowly growing in the United States take over the European continent as well.